Before You Bake
3 Essentials to Brand Your Business Like a Pro
You’re an expert at what you do—whether you're helping others feel better, look better, or move better. Chances are, you’ve got a booking link… but not the steady stream of dream clients you deserve.
What if your brand and website could do the heavy lifting? Good branding isn’t just pretty; it makes people trust you before they even click “book now.” Grab this free Notion workbook to start the transformation.
This isn't just another brand audit
You'll learn actual steps you can take to help your business moved from scattered, Frankenstein visuals to "Holy Sh*t, that's so me".
🥣 Your Brand flavor
A mini worksheet to define the mood, vibe, and visual personality that makes you unforgettable.
🔧 STARTER WEBSITE BUILD
A checklist to audit your current set-up and make sure your online space isn't just existing—it’s converting.
🤝 CONNECTION BEFORE CONVERSION
Proven tips to build trust and emotional connection that turns viewers into paying clients.
You might be wondering,
who is this even for?
Any creative, purpose-driven, industry-stirring service provider will find clarity in this workbook.
It’s specially crafted, with business owners like you in mind, straight from the brain of a solo-esthi who built their business from scratch in a new town.
(That’s me if you’re wondering. )
The foundation of your brand is the missing ingredient most DIYers don't know about.
You're an absolute pro at what you do, but it's likely you didn't plan to become a brand strategist, social media expert, brand and web designer, AND marketing wiz. (How many hats is that exactly???)
The reality for many service providers is that they're trying to figure it out all on their own. And it often feels like a juggling act, one slip up and it all comes crumbling down. Consider this guide an extra hand in your act, helping you find clarity and nail down your messaging so you can connect with those dreamy clients and spend less time creating content.
I’ve been glued to my computer since my dad brought one home in 2005 (we were a lil behind on the computer craze, okay). After many different side-quests in my early 20s, I always came back to design.
After finding success in the beauty industry, I continued to see other service providers struggling to bring in clients and run their businesses in a way that made them feel good.
Too many incredible service providers were working long-ass days, undercharging, and destroying their bodies before they even had a chance to truly grow their business to that 6-figure dream we were told would soooooo easy. 🙃
So I traded in lashes for pixels and dedicated my career to helping other service providers across the wellness and beauty industries nurture their businesses to become what they’ve always dreamed of.
🍯 Here’s my jam:
Your brand should feel authentically you while magnetizing your ideal clients.
As a service provider, you ARE your business. Your brand should attract clients who appreciate your unique approach and personality—not force you to be someone else.
Clarity changes everything.
When you truly understand your brand and business strategy, every decision becomes easier. Content creation flows naturally. Marketing feels authentic. Client attraction happens consistently.
You shouldn't need a corporate budget for professional results.
The strategies that big companies use to build trust and attract premium clients? They work just as well for solo practitioners—you just need them adapted to your world.Whether you are a brand new business owner or you’ve been in the game for a while–you deserve the clarity that comes with a perfectly-crafted, just-for-you brand strategy.
I’m here to do the heavy lifting for you, so you can start booking more clients and build a business that lights you up.
Finally, a designer who speaks service provider 👋🏻
