Branding & Visual Identity Design
Taking you from solo service provider to strategically branded business ✐
Everything you need to start showing up like the expert you are, without drawn-out timelines or sacrificing quality. This package is the perfect foundation for a scalable, timeless brand that is built to last.
Say Hello to Your New Brand System
Your brand isn’t just one logo or your favorite color. It's a cohesive system that helps you show up consistently across every platform – from digital spaces to in-person events.
A BRAND SYSTEM MEANS:
No more late nights in canva tweaking your logo and social media posts
Confidently sharing your socials and website with new leads
Knowing exactly how to show up on socials authentically and comfortably
Having brand recognition that brings in aligned referrals & new customers
a brand recipe that does the heavy-lifting for you
Sooo, what’s in the package?
HERE’S THE DEETS
This is a foundational offer meant to grow and expand with your business, so you can be the obvious choice for your dream clients and show up consistently across social platforms and your website.
Creating a memorable brand helps you find more aligned clients and build a business that has longevity.
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2-3 Weeks
(The project may move more quickly or more slowly depending on the timeliness of feedback.)
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Deep dive 60-minute strategy call
2 strategic moodboards to choose from
One refined brand identity
Typography Stack
Color Palette
Primary Logo
Secondary Logo
Submark (monogram or icon)
3-5 Brand Icons
Final Brand Guidelines PDF
One business card or print collateral mockup
5 social media templates in Canva or Figma
THE INVESTMENT
Choose Your Payment Plan
payment plan
This payment plan offers budget flexibility while still getting your project completed.
$865 × 4
pay in full
If you pay 100% up front, split your payment 50/50, or 35/35/30, you’ll save $260!
$3,200
CUSTOM BRAND DESIGN
✎
CUSTOM SQUARESPACE
☺
CUSTOM BRAND DESIGN ✎ CUSTOM SQUARESPACE ☺
brands from the bakery 🧁
I love working with creative founders ready to stand out in their industries. Here’s some of my fave, super sweet brands!
CATE FACE SKINCARE STUDIO
GOLDN HOUR NAIL STUDIO
QUEEN OF SWORDS ELECTRO
The Marmalade Method
HOW I LAND ON A STICKY BRAND EVERY TIME <3
Get to know you
(& your biz)
Before we start, I review the questionnaires you’ve filled out so I can get to know you, your business, and your dream clients very well.
I take a deep dive into your industry, competitors, and uncover the secret sauce that makes you and your business unforgettable.
Align on creative direction from the start
I provide 1-2 creative directions/mood boards for you to choose from before I get too in the weeds of designing.
This lets us refine one concept over three revision rounds instead of having you choose between 5 different concepts.
No endless meetings or drawn out timelines
You’ll get regular check-ins from me, with walk-through videos at every stage.
I always review the brand concepts and give you space to collect your thoughts without the pressure of doing it on the spot on a call.
Revisions now means a brand that sticks around
Your final walk through and sign-off ensures all the revisions have landed on the ideal brand and vision for your business and target audience.
This also ensures we don’t have to do extra revision rounds later!
Frequently Asked Questions
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Nope! I only build strategic brand identities. Singular logos are not enough to consistently and professionally communicate your brand.
If you’re concerned about budget, I encourage you to reach out anyways so we can chat. I may be able to put together a custom brand package for you.
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Currently, I only offer up to a 4-month payment plan for branding projects.
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If your business is doing well but…
You’re ready to raise your prices to reflect your expertise
You are struggling to show up online and know what to talk about
You want to bring in more aligned clients
Your business is ready to expand but you’re experiencing growing pains
You’re ready to start thinking about a rebrand!
A new brand is not a band-aid for existing issues, it won’t magically fix everything. You need to be ready to put it to use!
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I aim to make this as easy-breezy for you as possible! A few good things to have:
Any existing brand assets (current logo, brand palette, etc.)
Open to receiving professional suggestions and guidance
An idea of where you’d like your business to be in the next 5 years
Some understanding of who your target client/customer is
Otherwise, I’ll handle the rest! :)
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Agencies have a lot of employees and you may not be working with the person you first met with. You’ll be working directly with me, so you can feel confident that your project will reflect the same style and vision shown throughout my portfolio.
After our initial strategy call there are no meetings unless requested! I work asynchronously through my project management system, LaunchBay, and use Loom to record presentations for you to review. This means you can review feedback and give thoughtful responses with no pressure.
project availability
JULY ( 2 SPOTS ) • . ° . AUG ( 4 SPOTS ) • . ° . SEPT ( 4 SPOTS)
JULY ( 2 SPOTS ) • . ° . AUG ( 4 SPOTS ) • . ° . SEPT ( 4 SPOTS)
Let’s transform your business into an experience your dream clients can’t stop talking about
I’m here to help your brand stick in the hearts, minds, and browser tabs of your dreamiest customers for years to come—so when they're ready to book, buy, or rave to their friends, you're the first (and only) name they think of. 🙂↕️